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Aus Uncle Ben’s wird Ben’s Original


Uncle Ben’s Is Changing Its Name To Ben’s Original – LADbible
Uncle Ben’s rice has kept its promise to ‘evolve’ in a bid to ‘help end racial injustices’ by changing the name to Ben’s Original. On top of this, the brand will drop the logo featuring waiter …


Rice brand Uncle Ben’s changes its name to Ben’s Original
The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.


No more Uncle Ben’s, Mars reveals new name for rice brand …
The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a …


Uncle Ben’s has a new name: Ben’s Original
The product’s website indicates that Ben’s Original will hit store shelves beginning in early 2021, and that along with the new product, the company will undertake new efforts to “enhance …


Uncle Ben’s has a new name: Ben’s Original – One News Page
Wednesday, 23 September 2020 (13 minutes ago)Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced plans to create a more inclusive brand.


Mars drops Uncle Ben’s brand for promoting racial …
Uncle Ben’s is to be relabelled Ben’s Original after the rice variety’s owner Mars acknowledged that the label promoted racial stereotypes, the most recent


UNCLE BEN’S® Long Grain & Wild Rice Original Recipe
Combine UNCLE BEN’S® Long Grain & Wild Rice Original Recipe, contents of seasoning packet, 2¼ cups water and 1 Tbsp. butter or olive oil (optional) in a microwave-safe glass bowl. Stir well. Cover tightly with microwave-safe lid or plastic wrap and microwave on HIGH for 5 minutes. Reduce to MEDIUM (50%) for 15-20 minutes. Stir occasionally.


UNCLE BEN’S® | Home
We have recipes and anecdotes for all those who love our rice. Discover Uncle Ben’s. Varied rice products from white, brown, long grain, and wild rice that are perfect for family meals.


Uncle Ben’s rice to change brand as part of parent company …
Uncle Ben’s had a re-branding in 2007, when Mars portrayed the “Uncle Ben” character as a businessman, according to The New York Times. Quaker Oats said Wednesday that it plans to change its …


The ‘Uncle Ben’ Brand Was Based On Two People Who Never …
The image of Uncle Ben itself is based on that of a hotel employee. In response to criticism that its logo and name perpetuate racial stereotypes, Uncle Ben’s will “evolve” its visual brand …
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